Understanding the Role of Analytics in Digital Marketing
Let us assume that you are executing a digital marketing campaign. You have developed great content, selected the most suitable channels, and allocated a budget. How do you know if it is working? Digital marketing analytics can help. Data analytics underpins successful digital marketing strategies today. It provides data points and deep insights into customers, […]
How YouTube aids in the Growth of your Business?
You can create engaging videos about your business using YouTube, which helps you connect with potential customers and get the word out about your business. YouTube is a popular video-sharing website that is free and easy to use. Also, the notable fact is India will have the most YouTube users in 2022, estimated at 467 […]
6 Essential Reasons Why Your Business Needs Gmail
Gmail is one of the most popular email services on the planet. But Gmail isn’t just for personal use: it’s a powerful tool for your business too. It is one of the most widely used email services by people today, with an estimated 1.5 billion users worldwide, including business professionals, students, and military personnel. Now […]
Overview of Google Merchant Center and its Benefits
Google Merchant Center helps to upload, index & manage your product information which helps increase your product visibility on google’s shopping results. What is Google Merchant Center? Merchant Center is a powerful tool that lets you manage your in-store and online product inventory on Google. Google Merchant Center help you reach hundreds of millions of […]
What is Google Business Profile & Why do you need it?
If you have a business, Google Business Profile will help you get found on Google search & maps. This way, people can find your business when they look for it. By creating a Google Business Profile for your storefront or service area, you get found on Google Search and Maps by your target audience/customers who […]
Everything You Need to Know about Google Ads
Google Ads is a powerful marketing tool that helps you find new customers who are interested in your product or service and aids in business growth. You must have heard of Google ads if you are a business owner. But do you know what Google ads are? How can they help you? How can they […]
Google Analytics – Definition, Benefits and Limitations
Google Analytics is a highly beneficial tool which help you track insights of your website’s traffic, user behaviour and business’s online performance. Google Analytics is the most effective way to analyze your website performance. Google Analytics lets you measure your advertising ROI and track traffic from video and social networking sites and applications. It is […]
8 Google Tools that Business Owners should use
Google has created tons of great programs that can help you manage your business! Like how a wrench is important to fix a car, certain google tools are important to help fix, analyse, and grow your business. The resources they provide every day to business owners can help you compete with other businesses, and get […]
