What Is Landing Page? & Why Does Your Business Need One?

What Is Landing Page? & Why Does Your Business Needs One?

What Is A Landing Page?

A landing page is a key tool in any digital marketing campaign. It’s a standalone web page designed to drive visitors to take a specific action, such as making a purchase or signing up for a newsletter. 

A landing page is designed as part of a larger campaign to funnel traffic from other marketing channels, such as paid ads or emails. The purpose of a landing page is to increase conversions and boost ROI.

airbnb landing page
Source: Airbnb

Creating a successful landing page requires careful planning and attention to detail. But if done well, landing pages can be a powerful tool to help you achieve your marketing goals.

How Do The Landing Pages Work?

1. When a person sees a call to action and clicks it, they’re taken to a landing page with a form to fill out. 

2. If they fill out the form, they become a lead. 

3. The information from the form fields is saved in your leads database so you can market to the contact based on what you know about them. 

Many elements go into a landing page, but the most important thing is that it is designed with a single purpose. Every element on the page should be helping to achieve that purpose, whether it’s the headline, the copy, the images, or the call-to-action.

What are the types of Landing Pages?

  • Lead Generation Landing Page
  • Click Through Page
  • Squeeze Page
  • Sales Page
  • Splash Page
  • Viral Landing Page

How Effective are Landing Pages?

According to a recent survey by Techjury, an Interactive landing page can increase your messages’ efficiency by 79%. Landing pages are a great way to engage your visitors and create unique experiences that hold their attention for longer. 

By using interactive elements on your pages, you can make your content more engaging and allow your visitors to experience your site in a new way, ultimately leading to more conversions and higher retention rates.

How are Landing Pages Different From Websites?

  • Landing pages are designed with a specific goal, while websites are typically designed to provide general information about a topic.
  • Landing pages are usually much simpler than websites, with fewer navigation options and distractions.
  • Landing pages are often created specifically for campaigns or promotions, while websites are typically permanent.
  • Landing pages typically have a unique URL, while websites use general URLs shared across.
  • Landing pages are designed to drive conversions, while websites are designed to provide information.
Landing PageOther Website Pages
Designed with a specific goalDesigned to provide general information
Fewer navigation options and distractions.More navigation options
Created specifically for campaigns or promotionsTypically permanent
Have a unique URLUse general URL
Specifically Designed to drive conversionsTypically Designed to provide information

Why Your Business Needs Landing Page?

There are many reasons why your business needs a landing page. Here are just a few:

1. Great way to boost conversions.

A study by Findstruck found that the average landing page conversion rate across all industries is 9.7%. This means that for every 100 visitors to a landing page, 9.7 people will take the desired action (such as subscribing to a newsletter, downloading a white paper, or making a purchase).

2. Help you segment your audience.

If you want to segment your audience, landing pages are an excellent way to do it. You can create unique landing pages for different types of visitors and then use those pages to deliver the most relevant content and offers to each group.

For example, let’s say you have a website for your law firm. You might create a landing page for potential clients who need your services and another for legal professionals who might refer clients to you. Each page would offer different content and links based on the visitor’s needs.

3. Easy to track your marketing efforts.

Your website is the foundation of your digital marketing efforts, but it’s not the only piece of real estate you own on the internet. In fact, every time you run a campaign or promotion, you should have a dedicated landing page to help you track your results. 

By including a CTA, you can easily see how many people are taking action due to your marketing campaigns. This information can be used to improve your campaigns and ensure that you are reaching your target audience.

4. To present a specific product or service.

A landing page is created to promote or sell a product or service. It is designed to funnel visitors towards a specific goal, such as making a purchase or signing up for a newsletter.

An effective landing page should be focused on a single offer, with a clear and concise headline and call to action. The page should also include supporting elements such as images, testimonials, and social proof to reinforce the offer.

spotify landing page
Source: Spotify

5. To Announce Events.

Announcing events is a necessary part of any business. Customers need to know when sales are happening when new products are being released, and when special events are taking place. The best way to announce events is through a landing page.

It typically contains information about the event and a call-to-action (CTA) that encourages visitors to take action, such as registering for the event or purchasing tickets. Plus, it can help you boost search engine optimization (SEO) for your website and drive traffic.

Web Summi landing page
Source: Web Summit

How To Design An Effective Landing Page?

A good landing page should be designed with conversion in mind. That means it should be designed to persuade visitors to take a specific action, such as filling out a form or making a purchase. 

To do this, your landing page should have a clear and concise message, a strong call to action, and a design that is easy to navigate.

By learning more about how to create effective landing pages, you can get helpful tips & techniques to build appealing, attention-grabbing pages that attract more customers and drive greater conversions. 

Ready to design your Landing Page?

Reach out to us & our experienced team will help create high-performing landing pages. We look forward to partnering with you to maximize the success of your online presence. 



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