Google Ads is a powerful marketing tool that helps you find new customers who are interested in your product or service and aids in business growth.
You must have heard of Google ads if you are a business owner. But do you know what Google ads are? How can they help you? How can they allow you to improve your business? This blog will help you in understanding the basics of Google Ads
What is Google Ads?
Google ads are the text or pictures you see at the top of your search listings and link to other websites when you click them. Google ads are shown to people searching for the type of products or services you provide.
For example, if you run a gym, you might want to show Google ads of your gym to people who search for gyms in your area.
What are the types of Google Ads?
Here are some prominent types of Google Ads,
- Responsive Search Ads (RSAs)
- Dynamic Search Ads (DSAs)
- Display Ads
- App Promotion Ads
- Video Ads
- Shopping Ads
- Local Search Ads
- Call-Only Ads
Why Google Ads?
Half of the world’s population is shopping through online services, and marketing is going digital nowadays. This means Google PPC Ads are the best investment for your business to get noticed by your targeted audience, get more visibility and get higher ROI (Return On Investment) by running optimized ad campaigns.
“65% of people click ads while making purchases”
This statistics from Hubspot proves that if you ad is displayed for such potential customers, you may get increased sales and revenue.
Benefits of Google Ads
Higher Returns On Investment (ROI)
Google Ads delivers an 8:1 profit rate for certain industries and geo locations. If you invest 1% in ads, you may get 8% of the ROI. It is the best option to get higher ROI instantly. Though SEO is better for generating organic traffic, it takes time to work.
Increase traffic for your website.
With the targeted approach in ads display, your business may get more potential audience and increased traffic.
Generate new leads for your business
“60% of customers contact the business services through call Ads”
By effectively showing your business and service to your target audience, google ads help generate potential leads for your business.
Targeted to a specific audience
You can select who sees your ad when you run a Google Ads campaign. This is done based on geographical location, devices, and more.
Get more calls to your business by running call ads.
Increase your shop front visitors by showing your business location in ads
Drive targeted audience to your website to get more website traffic.
Better customer engagement
Google Ads when combined with Google Analytics provides valuable insights into how customers reach your page, which ad they clicked on, where they exited, and more. This information can help you better understand your customer and provide a better experience.
Flexibility in Pay Per Click
With Google Ads, you can also set your preferable budget, schedule and bid for your ads based on the performance of ad campaigns.
Things to know
Before running a Google Ad for your business, you need to know certain things to get better results.
- The first impression is the best! Google ads only help in driving leads to your website. It’s your responsibility to provide a better service experience to convert the driven traffic to sales.
- Google Ads are not a short-term process. It takes time to provide targeted ROI. Deep monitoring and experimentation is important in the beginning to understand how it works.
Choose your ad objectives.
Google Ads provide plenty of options for businesses to customise their campaign. For example, to drive leads, sales or traffic, create brand awareness, store visits, brand consideration, reach and promotions.
After adding all your assets (Descriptions, Images, Videos and so on) to your selected campaign, you can successfully run your 1st ad campaign.
Google Ads needs continuous tracking and optimisation to get good ROI. Another misconception is that you don’t have control over how much Google deducts from your account. This is not true. You can decide your Ad budget for every month.
1. Is google Ads free?
No. Google ads service is not free. You have to pay according to the type of ad campaign you run. You can allocate a daily/monthly budget for any campaign you create.
2. Is it worth doing google Ads?
Google Ads are worth the penny. In most cases, it provides higher Return On Investment (ROI) than any other marketing tool.
3. Does Google Ads work for small businesses?
YES. Google Ads works well for both small and large businesses. It works great for increasing traffic, leads and sales of your business.
4. What are the mistakes businesses commit in google Ads?
- Using Incorrect images, headlines, descriptions etc
- You may fail to target the right audience
- You have to act reactively, not actively.
To avoid these mistakes, you should hire a good marketing firm for stress-free business growth. Looking for such a marketing team to help your business? Contact us. We are always ready and excited to help you with your business growth!