Content creation is part and parcel of Marketing any business. Most business fails because of not giving importance to content marketing. Content is the bloodline of your website. More the quality of your content, the more inbound traffic, leads and sales you will generate. Visit our blog on Why every business needs a website? To get a clear outline of website and its need.

Is content marketing important?

A recent survey from SEMrush found that 97% of their respondents claimed that content was a tactic that formed an important part of their overall marketing strategy in 2021. Also, 90% of marketers are actively investing in content marketing. So, to achieve better heights in digital marketing, you should understand content marketing strategies and types. 

What is content?

Content is king of every Digital Marketing Stratergies. Everything is content. Every piece of information, even this paragraph, is content. Content is the information being delivered to your target audience for a purpose. That purpose could be art, entertainment, education, or awareness. 

What is Content Writing?

Content writing is used to educate, entertain and inform people about your product or services. It will help drive organic traffic to your website. Content writing may also drive leads, but the main motto is to entertain readers with high-quality content. The content should be interesting and easily understandable.

Examples of content writing include

• Blogs
• How-To Complete guides
• Reviews
• Lists
• Interviews
• Newsletters
• Social media captions
• E-books
• ‘About’ website content
• FAQs

What is Copy?

Copy is predominant behind all your successful digital marketing campaigns, including Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC). These campaigns can help build your brand, connect with customers, and increase revenue.

What is Copy Writing?

On the other hand, Copy Writing is the art of persuading the audience to take profitable action corresponding to the business’s sales. Selling a product requires some very specific and careful wording. 

It is because you’re trying to convince customers that your product or service is worth the investment. If you want to get the price point right, you’ll want to make sure you’re writing in a way that clearly explains what your product or service is and how the customer will benefit from it. 

Examples of copywriting include

• PPC landing pages.
• PPC ads (Meta Ads, LinkedIn Ads, Google Ads)
• Cost-per-mille (CPM) ads.
• Social media ads.
• Product pages.
• Website sales copy.
• Sales emails.
• Short Message Service (SMS) ads.
• WhatsApp Broadcast

Basic Similarities Between Copy Writing And Content Writing

• Foundation of modern marketing. 
• The powerful art of conveying a message to a specific audience effectively.
• Content-based marketing is a highly effective way to increase brand awareness, build a strong brand, improve customer loyalty and engagement with their brand, and create a strong content strategy to target a specific audience.
• Developing a high-quality content strategy that is engaging, trustworthy, and converts is crucial for any business.
• Helps you build a long-term relationship and emotional connection with the audience.
• Makes the brand memorable and helps to improve the brand’s reputation with the use of simple vocabulary and grammar.

Difference between Content Writing and Copy Writing

1. The copywriter persuades, but the content writer educates

Content writers need to have a mastery over the written word, including grammar, spelling and punctuation. They also need to have a good understanding of how to present information in a fluent and easy-to-read manner. 

A copywriter, on the other hand, needs to be skilled at making the words of a product unique from the crowd and convincing the target audience to purchase it. 

While the content writer can use simple language in their work, a copywriter often uses complex phrases and words to make your product or service  sound impressive and desirable.

2. Copywriters usually write shorter pieces, while content writers pen longer articles.

Content writers write longer pieces about topics such as business, technology and health, etc. They aim to inform and educate readers. Content writers craft more in-depth articles, whereas copywriters write shorter bits of content.

For example, this blog is content written by a content writer with the aim of educating you about the differences between content writing and copywriting. 

Copywriters, on the other hand, write shorter pieces that are often published as Email Ads, PPC ads, Social Media Ads, Product Descriptions, and so on. 

From the picture below, you can see the short-term Google Ads copy. In this copy, the writer stimulated the audience’s curiosity by educating them about the offers and style of the product. The purpose of this copy is to influence the target audience to buy their products and to drive leads and sales to their business.

3. Content Writers strive for Organic Traffic

Content writers are generally more focused on SEO (Search Engine Optimization). It is better for SEO than copywriting for several reasons. 

1. Content writing provides high value to readers.
2. It doesn’t usually express commercial intent, so it’s more informative and useful. 
3. Content writing is usually longer in length, so it covers more ground and is more likely to be picked up by search engines. 
4. Content writing is more likely to be shared and linked to, which also helps boost SEO. 

This means that they work to ensure that their content is high quality and relevant to your audience to attract organic traffic. It is the traffic that comes to a website naturally, without being paid for it. This is the kind of traffic that content writers strive for, as it is more likely to steal the attention of your potential customers.

4. Copywriters focus on converting traffic to leads and sales.

The prominent role of a copywriter is to create compelling and influencing marketing materials that drive sales and increase brand awareness for a company. 

An effective copywriter is a key member of any marketing or advertising team, and their skills can influence the success of a campaign. For Example, Fear of missing out is one of the most powerful copywriting techniques. 

What causes it, and why does it happen? What can marketers do about it? Fear of missing out (FOMO) is one of the most powerful emotions driving consumer sales. While consumers want to buy your products that make them feel good, FOMO can drive them to make purchases based on their urgency to make a purchase. 

Which is more important? Content writing or Copywriting?

To summarise, All marketing copy is content, but not all content is marketing copy.

Though Copy and Content writing is used for different purposes, they both have a similar goal. They want to give information to readers in a way that’s engaging and memorable and to use language that is simple, error-free, and easy to understand. 

You should realise that your potential customers judge your content every time they encounter it online, whether it’s Copywriting or Content writing. Make sure you give them a good impression! Struggling to create such high-quality content for your business? Feel Free to get in touch with us. We’re excited to help you grow your business!