8 Powerful Copywriting Strategies For Your Business
Copywriting is the art and science of crafting persuasive messages that drive results. It’s the key to creating impactful ad campaigns, winning over customers, and driving growth for your business. Scientific research has shown that copywriting has the power to influence people’s emotions and change their behaviour. Copywriting is an essential skill for any marketer, […]
The Beginner’s Guide to Search Engine Optimization (SEO)
As the world continues to move at a faster pace, every business needs a website. A website is a great way to reach out to potential customers and let them know what your business is all about. Almost everyone nowadays has a website, but not everyone knows how to optimize it for search engines. This […]
5 Reasons Why Every Business Needs SEO
According to a study by Inter-growth, 61% of B2B marketers believe SEO drives more leads and sales than any other marketing strategy. This means that SEO is incredibly important to your business’s success. If you don’t optimise your site, no one will find it. Need more clarity? Get cosy! Grab a blanket, make some popcorn, […]
What is Google Tag Manager and Why your business needs one?
Google Tag Manager (GTM) is a free intuitive tool for marketers that allows putting tags on your website for conversion tracking, site analysis and more. What is Google Tag Manager? Google Tag Manager is a free, easy-to-implement tool that makes it possible to manage all of your website’s tracking codes and marketing tags in one […]
What is Google Business Profile & Why do you need it?
If you have a business, Google Business Profile will help you get found on Google search & maps. This way, people can find your business when they look for it. By creating a Google Business Profile for your storefront or service area, you get found on Google Search and Maps by your target audience/customers who […]
Introduction to Google Search Console and its Benefits
Google Search Console is a beneficial tool which helps improve your website’s visibility and aids in SEO to feature your site at the top of search results. Google Search Console is a free service provided by Google that helps website owners to understand the following. To summarise, Google Search Console is a tool that helps […]
Google Analytics – Definition, Benefits and Limitations
Google Analytics is a highly beneficial tool which help you track insights of your website’s traffic, user behaviour and business’s online performance. Google Analytics is the most effective way to analyze your website performance. Google Analytics lets you measure your advertising ROI and track traffic from video and social networking sites and applications. It is […]
