Performance MarketingReal ROI.
Real ROI.
Every rupee of ad spend tracked, optimized, and tied to a business outcome. Google Ads, Meta Ads, YouTube, Performance Max. We do not stop at clicks. We optimize for leads, sales, and revenue.
What's Included
Campaign Strategy & Setup
Audience research, keyword strategy, campaign architecture, conversion tracking setup
Ad Creative & Copywriting
Ad copy, image creatives, video ads, landing page optimization for conversions
Bid Management & Optimization
Daily monitoring, bid adjustments, negative keywords, audience refinement, A/B testing
Conversion Tracking & Attribution
GTM setup, GA4 goals, offline conversion imports, multi-touch attribution
Monthly Reporting & Strategy Review
ROAS, CPL, CPA, revenue impact. Monthly call to review and plan next month
Trusted by businesses across 12+ industries
The Problem
The Problem
Most businesses pour money into Google Ads and Meta Ads and get reports full of impressions, clicks, and CTR percentages. But when they check their actual sales pipeline, nothing has changed.
The problem is not the platform. The problem is that most agencies optimize for ad platform metrics, not business metrics. A low CPC means nothing if those clicks never convert to customers.
We set up proper conversion tracking from day one, optimize campaigns toward leads and sales (not clicks), and report on the only metric that matters: how much revenue did your ad spend generate?
How performance marketing drives measurable growth.
Performance marketing is digital advertising where you pay based on measurable results: clicks, leads, or sales. It includes search advertising (Google Ads), social advertising (Meta Ads, LinkedIn Ads), video advertising (YouTube), and programmatic display campaigns.
The advantage of performance marketing over traditional advertising is total measurability. Every impression, click, and conversion is tracked. You know exactly which ad, keyword, and audience generated each lead. This data enables continuous optimization, where budget is shifted from underperforming campaigns to proven winners.
For growing businesses, performance marketing provides the fastest path to predictable lead generation. While SEO builds over months, a well-structured paid campaign can generate qualified leads within the first week. The key is proper tracking setup, intelligent audience targeting, and relentless optimization toward business outcomes, not just ad platform metrics.
Why We Are Different
Wonkrew vs the typicalperformance marketing experience.
“Businesses that don't grow will die eventually. That's why we only measure what matters - leads, sales, and revenue.”
Satish Rajendran
Founder, Wonkrew
22+ years in tech and marketing. Former Cognizant. 500+ projects delivered.
How We Work
Our performance marketing process.
From tracking setup to campaign launch in 2 weeks. Daily optimization, monthly strategy reviews.
Audit & Tracking Setup
We audit existing campaigns (if any), set up proper conversion tracking via GTM and GA4, install platform pixels, and define conversion events that align with your actual sales process.
Strategy & Campaign Build
Audience research, keyword strategy, campaign architecture, and ad creative development. We build campaigns structured for testing and scaling, not just launching and hoping.
Launch & Optimize
Campaigns go live with daily monitoring. We adjust bids, refine audiences, test ad variations, mine negative keywords, and optimize landing pages. Every decision based on conversion data.
Scale & Report
When we find winning combinations, we scale them aggressively. Monthly reporting ties ad spend directly to leads and revenue. Strategy review call to plan the next phase of growth.
Transparency
How we report performance marketing results.
No black box. No jargon. Every month you get a clear picture of what we did, what moved, and what we are doing next.
Monthly Performance Report
Detailed breakdown of all performance marketing metrics, campaign performance, engagement data, and growth trends. First-party data from actual platforms, not third-party estimates.
Business Impact Dashboard
Leads generated, conversion rates, cost per acquisition, and revenue attribution. The metrics that matter to your bottom line, not vanity numbers.
Strategy Review Call
Monthly call to walk through results, discuss what is working, review the plan for the next month, and adjust strategy based on data. No surprises, no hidden agendas.
Industries We Serve
Across every vertical.
Manufacturing
Kassa, Simta
F&B
Cake Square, Chocomans
EdTech
Stride, Everwin
Healthcare
Kinesis, Cansaa
Sports
Football Plus
Hospitality
Sparsa Resorts
Legal
Lincoln, Pravda
E-Commerce
Velonae, Beanies
Performance Marketing results thatmoved the needle.
Agam Concert Singapore
25-day Meta campaign for GFA International. 339 tickets sold, reaching 1.13M people with $0.01 CPC. International campaign managed end-to-end from India.
ROAS
Total Ad Spend
Kassa ABS Doors
12-month Meta Ads lead generation. Industry benchmark CPL is Rs.150-300+. We achieved Rs.70.62 across 180+ cities in 17 states with 4,500+ qualified leads.
Leads
CPL
Stride Edutech
Multi-channel performance marketing for ACCA and CMA education. Paid campaigns across Google, Meta, and YouTube driving 662% enrollment growth with 23.58x ROAS.
ROAS
Enrollment Growth
Educational Institute
Social media advertising campaign for a coaching institute. Targeted student demographics with compelling ad creatives and optimized landing pages.
Student Leads
CPL
Tools & Technology
The tools we work with.
Ad Platforms
Tracking & Analytics
Optimization
FAQ
Common questions about performance marketing.
Paid campaigns can generate qualified leads within the first week of launch. Google Search ads target people actively searching for your service, so intent is high from day one. Meta Ads typically need 1-2 weeks of learning phase before the algorithm optimizes delivery. Most clients see consistent lead flow by week 3.
Our management fee starts at Rs.50,000 per month (approximately $500 USD). Ad spend is separate and depends on your industry and goals. We recommend a minimum ad budget of Rs.30,000-50,000/month for Google Ads and Rs.20,000-30,000/month for Meta Ads to generate meaningful data for optimization.
Return on Ad Spend (ROAS) measures how much revenue you generate for every rupee spent on advertising. A 10x ROAS means Rs.10 in revenue for every Rs.1 spent. We have achieved 23.58x ROAS for Stride Edutech and approximately 50x ROAS for the Agam Concert campaign. ROAS is the single most important metric for paid campaigns.
Yes. We manage campaigns across Google Search, Display, Shopping, YouTube, Performance Max, Meta (Facebook + Instagram), and LinkedIn. Most businesses benefit from running both Google and Meta simultaneously because they capture different stages of the buyer journey.
Daily monitoring with real-time bid adjustments. We test ad creatives continuously, mine negative keywords weekly, refine audience targeting based on conversion data, and optimize landing pages for conversion rate. Every optimization decision is based on which changes drive more leads at lower cost.
Absolutely. We start with an audit of your existing campaigns, identify what is working and what is wasting budget, fix tracking gaps, and restructure where needed. Many clients see a 30-50% improvement in cost per lead within the first month just from proper optimization.
Monthly reports that tie ad spend directly to business outcomes: leads generated, cost per lead, ROAS, revenue attributed, and pipeline value. Plus a monthly strategy call to review results and plan the next phase. All ad platform accounts are owned by you.
Events (Agam Concert, ~50x ROAS), Manufacturing (Kassa Doors, 4,500+ leads), EdTech (Stride, 23.58x ROAS), Education (coaching institutes), E-Commerce, Healthcare, and more across 15+ countries. Each industry has different cost benchmarks and we set realistic expectations upfront.
Other Digital Marketing Services
SEO Services
Rank higher, reach more. Technical SEO, on-page optimization, and link building strategies that drive sustainable organic traffic.
PPC Management
Maximize your ad spend with expert PPC management. Google Ads, Meta Ads, and LinkedIn campaigns optimized for results.
Social Media Marketing
Build your brand on social media. Strategy, content creation, community management, and paid social across all platforms.
Ecommerce Marketing
Drive online store sales with targeted marketing. Product campaigns, marketplace optimization, and conversion strategies.
Content Marketing
Content that drives traffic and conversions. Strategy, creation, distribution, and measurement across all content channels.
Video Production
Professional video content for marketing. Brand videos, product demos, social content, and ad creatives that convert.
Email Marketing
Email campaigns that engage and convert. Strategy, design, automation, and analytics for your email marketing program.
WhatsApp Marketing
Reach customers where they are. WhatsApp broadcast campaigns, catalog marketing, and conversational commerce strategies.
Influencer Marketing
Amplify your brand through influencers. Strategy, outreach, campaign management, and ROI tracking for influencer partnerships.
Conversion Rate Optimization
Turn more visitors into customers. A/B testing, UX audits, landing page optimization, and data-driven CRO strategies.
Branding & Creatives
Build a brand that stands out. Visual identity, brand strategy, creative design, and consistent brand experiences across channels.