PPC That DrivesLeads, Not Clicks.
Leads, Not Clicks.
Pay-per-click advertising is only profitable when every click has a path to conversion. We manage Google Ads, Meta Ads, and YouTube campaigns optimized for leads and sales, not impressions and CTR.
What's Included
Google Ads Management
Search, Display, Shopping, Performance Max. Keyword strategy, bid optimization, quality score improvement
Meta Ads Management
Facebook and Instagram campaigns. Audience targeting, lookalikes, retargeting, creative testing
Conversion Tracking Setup
GTM, GA4 goals, offline conversion imports, call tracking. Track every lead to its source
Ad Creative & Landing Pages
Ad copy, creative design, landing page optimization for maximum conversion rates
Daily Monitoring & Optimization
Bid adjustments, negative keywords, audience refinement, budget reallocation based on performance
Trusted by businesses across 12+ industries
The Problem
The Problem
Most PPC campaigns waste 30-50% of their budget on irrelevant clicks, broad match keywords, and untracked conversions. The agency sends a report showing thousands of clicks, but you cannot trace those clicks to a single sale.
The issue is not the platform. Google Ads and Meta Ads work. The issue is campaigns built for clicks, not conversions. Broad targeting, lazy keyword selection, no negative keyword mining, and no conversion tracking.
We set up proper conversion tracking before spending a single rupee on ads. Then we optimize toward leads and sales, not clicks and impressions. Daily monitoring ensures budget flows to what works and away from what does not.
How pay-per-click advertising drives immediate business results.
PPC (pay-per-click) advertising is a model where you pay only when someone clicks your ad. It includes Google Search Ads (targeting people actively searching for your service), Google Display Ads (banner ads across millions of websites), Meta Ads (Facebook and Instagram), YouTube Ads, and LinkedIn Ads.
The advantage of PPC over organic channels is speed and control. You can target specific keywords, demographics, locations, and behaviors from day one. A well-structured Google Search campaign can generate qualified leads within hours of launch because you are reaching people who are actively searching for what you offer.
The risk of PPC is wasted spend. Without proper keyword selection, negative keyword management, and conversion tracking, it is easy to spend Rs.50,000 per month and have nothing to show for it. That is why management quality matters more than budget size. A well-managed Rs.30,000 campaign consistently outperforms a poorly managed Rs.1,00,000 campaign.
Why We Are Different
Wonkrew vs the typicalppc management experience.
“Businesses that don't grow will die eventually. That's why we only measure what matters - leads, sales, and revenue.”
Satish Rajendran
Founder, Wonkrew
22+ years in tech and marketing. Former Cognizant. 500+ projects delivered.
How We Work
Our PPC management process.
From audit to profitable campaigns in 2 weeks.
Audit & Tracking
We audit existing campaigns, fix tracking gaps, set up proper conversion events, and establish baseline metrics. No optimization is possible without accurate tracking first.
Strategy & Build
Keyword research, audience targeting, campaign structure, ad copy, and landing page strategy. Campaigns built for testing and scaling from day one.
Launch & Optimize
Daily bid management, negative keyword mining, audience refinement, creative testing, and quality score improvement. Every decision driven by conversion data, not guesswork.
Scale & Report
Scale winning campaigns, pause underperformers. Monthly ROAS and CPL reports tied to revenue. Strategy call to plan next month.
Transparency
How we report ppc management results.
No black box. No jargon. Every month you get a clear picture of what we did, what moved, and what we are doing next.
Monthly Performance Report
Detailed ppc metrics, trends, and growth data. First-party data, not estimates.
Business Impact Dashboard
Leads, conversions, revenue attribution. The metrics that matter to your bottom line.
Strategy Review Call
Monthly call to review results and plan next month. No surprises.
Industries We Serve
Across every vertical.
Manufacturing
Kassa, Simta
F&B
Cake Square, Chocomans
EdTech
Stride, Everwin
Healthcare
Kinesis, Cansaa
Sports
Football Plus
Hospitality
Sparsa Resorts
Legal
Lincoln, Pravda
E-Commerce
Velonae, Beanies
PPC Management results thatmoved the needle.
Agam Concert
25-day campaign. $787 ad spend, 339 tickets sold, ~50x ROAS. $0.01 CPC with 1.13M reach. International campaign managed from India.
ROAS
CPC
Kassa ABS Doors
4,500+ leads at Rs.70.62 CPL across 180+ cities. Industry benchmark CPL is Rs.150-300+. 12 months of continuous optimization.
CPL
Leads
Stride Edutech
Google + Meta + YouTube campaigns driving 662% enrollment growth with 23.58x ROAS across ACCA and CMA programs.
ROAS
Growth
Coaching Institute
Google Ads for a coaching center targeting competitive exam students. Optimized for phone calls and form submissions.
Student Leads
Call Tracking
Tools & Technology
The tools we work with.
Ad Platforms
Tracking
Optimization
FAQ
Common questions about ppc management.
PPC (pay-per-click) is a specific advertising model where you pay per click. Performance marketing is a broader strategy that includes PPC but also encompasses affiliate marketing, influencer partnerships, and any marketing where payment is tied to measurable results. We use the terms interchangeably when referring to paid ad campaigns.
We recommend a minimum ad budget of Rs.30,000-50,000/month for Google Ads and Rs.20,000-30,000/month for Meta Ads to generate meaningful data for optimization. Our management fee starts at Rs.50,000/month separately. The right budget depends on your industry CPCs and target lead volume.
Google Search Ads can generate leads within hours of launch because you are targeting people actively searching for your service. Meta Ads typically need 1-2 weeks of learning phase. Most clients see consistent lead flow by week 2-3 with ongoing optimization improving results each month.
We do not guarantee specific ROAS numbers because results depend on your industry, product pricing, conversion rates, and competition. What we guarantee is a structured, data-driven approach. Our track record speaks for itself: ~50x ROAS for Agam Concert, 23.58x for Stride, Rs.70 CPL for Kassa (vs industry Rs.150-300+).
Yes. We start with a full audit of existing campaigns. Many clients see 30-50% CPL improvement within the first month just from proper optimization, negative keyword mining, and conversion tracking fixes.
Yes. All ad platform accounts, conversion data, and campaign history belong to you. If you switch agencies, everything stays with you. We never hold accounts hostage.
Monthly reports with: total spend, leads generated, CPL by campaign, ROAS, revenue attributed, and quality metrics (CTR, quality score, impression share). Plus a monthly strategy call.
Events (~50x ROAS), Manufacturing (Rs.70 CPL), EdTech (23.58x ROAS), Education, E-Commerce, Healthcare, and more. Each industry has different benchmarks and we set realistic expectations upfront.
Other Digital Marketing Services
SEO Services
Rank higher, reach more. Technical SEO, on-page optimization, and link building strategies that drive sustainable organic traffic.
Performance Marketing
Data-driven campaigns that deliver measurable results. Multi-channel performance marketing optimized for conversions and ROI.
Social Media Marketing
Build your brand on social media. Strategy, content creation, community management, and paid social across all platforms.
Ecommerce Marketing
Drive online store sales with targeted marketing. Product campaigns, marketplace optimization, and conversion strategies.
Content Marketing
Content that drives traffic and conversions. Strategy, creation, distribution, and measurement across all content channels.
Video Production
Professional video content for marketing. Brand videos, product demos, social content, and ad creatives that convert.
Email Marketing
Email campaigns that engage and convert. Strategy, design, automation, and analytics for your email marketing program.
WhatsApp Marketing
Reach customers where they are. WhatsApp broadcast campaigns, catalog marketing, and conversational commerce strategies.
Influencer Marketing
Amplify your brand through influencers. Strategy, outreach, campaign management, and ROI tracking for influencer partnerships.
Conversion Rate Optimization
Turn more visitors into customers. A/B testing, UX audits, landing page optimization, and data-driven CRO strategies.
Branding & Creatives
Build a brand that stands out. Visual identity, brand strategy, creative design, and consistent brand experiences across channels.