Influencer MarketingActual ROI.
Actual ROI.
Most influencer campaigns are expensive bets with no tracking. We vet creators based on real engagement data, structure campaigns with clear deliverables, and track every rupee from influencer post to customer conversion.
What's Included
Creator Discovery & Vetting
Audience analysis, engagement verification, fake follower detection, brand fit assessment
Campaign Strategy
Content brief, posting schedule, hashtag strategy, cross-platform distribution plan
Contract & Negotiation
Creator contracts with clear deliverables, usage rights, revision terms, and payment milestones
Content Review & Approval
Draft review, brand compliance check, feedback coordination with creators
Performance Tracking
UTM tracking, promo codes, engagement metrics, conversion attribution, ROI calculation
Trusted by businesses across 12+ industries
The Problem
The Problem
Most businesses approach influencer marketing by DMing creators, agreeing on a price, sending a product, and hoping for the best. No vetting, no contracts, no tracking. Just an expensive bet.
The result is predictable: inflated follower counts that include bots, content that does not match your brand, no way to measure whether the campaign generated a single sale, and no usage rights for the content afterward. Hope is not a marketing strategy.
We structure influencer campaigns like performance marketing: vetted creators, clear deliverables, tracked links, and measurable outcomes. Every campaign has a defined objective, a content brief, and attribution tracking.
How influencer marketing drives brand growth and sales.
Influencer marketing leverages people with established audiences and credibility in specific niches to promote your products or services. It works because people trust recommendations from individuals they follow more than they trust direct advertising from brands.
Effective influencer campaigns go beyond sending a product and hoping for a mention. They involve strategic creator selection based on audience overlap with your target market, content briefs that balance brand messaging with the creator's authentic voice, and tracking mechanisms that tie influencer content directly to website visits, leads, and sales.
For most businesses, micro-influencers (10K-100K followers) deliver better ROI than celebrity endorsements. They have higher engagement rates, more targeted audiences, and more affordable pricing. We help you identify the right creators for your budget and objectives, whether that is brand awareness, product launches, or direct sales campaigns.
Why We Are Different
Wonkrew vs the typicalinfluencer marketing experience.
“Businesses that don't grow will die eventually. That's why we only measure what matters - leads, sales, and revenue.”
Satish Rajendran
Founder, Wonkrew
22+ years in tech and marketing. Former Cognizant. 500+ projects delivered.
How We Work
Our influencer marketing process.
From creator discovery to ROI reporting. No guesswork at any stage.
Strategy & Brief
We define campaign objectives, target audience, content requirements, and budget allocation. Create detailed content briefs that guide creators while preserving authenticity.
Creator Discovery
We identify and vet creators based on real engagement data, audience demographics, content quality, and brand alignment. Fake follower analysis on every candidate. Shortlist presented for your approval.
Execute & Manage
Handle all creator negotiations, contracts, content review, posting schedules, and payment. You approve final content before it goes live. We coordinate everything so you deal with one team, not 10 creators.
Track & Optimize
Monitor performance in real-time: engagement, reach, clicks, conversions. Identify top performers and scale. Post-campaign report with full ROI analysis and recommendations for future campaigns.
Transparency
How we report influencer marketing results.
No black box. No jargon. Every month you get a clear picture of what we did, what moved, and what we are doing next.
Monthly Performance Report
Detailed breakdown of all influencer marketing metrics, campaign performance, and growth trends. First-party data, not estimates.
Business Impact Dashboard
Leads generated, conversion rates, cost per acquisition, and revenue attribution. The metrics that matter to your bottom line.
Strategy Review Call
Monthly call to review results, discuss what is working, and plan the next month. No surprises, no hidden agendas.
Industries We Serve
Across every vertical.
Manufacturing
Kassa, Simta
F&B
Cake Square, Chocomans
EdTech
Stride, Everwin
Healthcare
Kinesis, Cansaa
Sports
Football Plus
Hospitality
Sparsa Resorts
Legal
Lincoln, Pravda
E-Commerce
Velonae, Beanies
Influencer Marketing results thatmoved the needle.
Cake Square
Influencer campaigns integrated with social media strategy. Food bloggers and local influencers created content that drove both awareness and direct orders for 30+ outlets.
Outlets Covered
Food Bloggers
Simta Astrix
B2B influencer strategy for an engineering company. Industry thought leaders and trade publication features to build brand credibility in the manufacturing sector.
Strategy
Credibility
Football Plus
Sports influencer partnerships for academy promotion. Local sports content creators covered training sessions, trials, and matches to drive trial registrations.
Registrations
Creators
Jeyachandran Textiles
Aadi Thiruvizha campaign with fashion and lifestyle influencers. Regional creators produced content in Tamil that drove footfall to stores during the seasonal sale.
Targeting
Content
Tools & Technology
The tools we work with.
Discovery & Vetting
Tracking
Management
FAQ
Common questions about influencer marketing.
We start with your target audience demographics and find creators whose followers match. Then we vet each creator for real engagement rates (not bought followers), content quality, brand safety, and audience authenticity using tools like HypeAuditor and manual analysis. Only creators that pass all checks make the shortlist.
Campaign management starts at Rs.50,000 (approximately $500 USD). Creator fees are separate and vary widely: micro-influencers (10K-100K followers) typically charge Rs.5,000-50,000 per post, while larger creators charge more. We help you allocate budget for maximum ROI within your range.
Every creator gets unique UTM tracking links and/or promo codes. We track clicks, website visits, and conversions from each creator individually. Post-campaign, you get a full ROI breakdown: cost per engagement, cost per click, cost per conversion, and total revenue attributed.
Yes, if usage rights are negotiated upfront. We include content licensing terms in every creator contract so you can repurpose influencer content for your own social media posts, website, and paid ads. This often delivers 2-3x the value of the original campaign.
Instagram for visual products, lifestyle, F&B, and fashion. YouTube for in-depth reviews, tech, and education. LinkedIn for B2B and professional services. We recommend platforms based on where your target audience spends time and what content format suits your product.
Micro-influencers (10K-100K followers) have higher engagement rates, more niche audiences, and charge less. Macro-influencers (100K-1M) have broader reach but lower engagement and higher cost. For most businesses, 5 micro-influencers deliver better ROI than 1 macro-influencer.
From briefing to final content going live, most campaigns take 3-4 weeks. This includes creator discovery (1 week), negotiation and briefing (1 week), content creation and review (1-2 weeks). Ongoing partnerships can be set up on monthly cycles.
F&B (Cake Square, Chocomans), Manufacturing (Simta Astrix), Sports (Football Plus), Textiles (Jeyachandran, Magik Star), Technology (EarthFokus), and education brands. Each industry requires different creator types and content approaches.
Other Digital Marketing Services
SEO Services
Rank higher, reach more. Technical SEO, on-page optimization, and link building strategies that drive sustainable organic traffic.
Performance Marketing
Data-driven campaigns that deliver measurable results. Multi-channel performance marketing optimized for conversions and ROI.
PPC Management
Maximize your ad spend with expert PPC management. Google Ads, Meta Ads, and LinkedIn campaigns optimized for results.
Social Media Marketing
Build your brand on social media. Strategy, content creation, community management, and paid social across all platforms.
Ecommerce Marketing
Drive online store sales with targeted marketing. Product campaigns, marketplace optimization, and conversion strategies.
Content Marketing
Content that drives traffic and conversions. Strategy, creation, distribution, and measurement across all content channels.
Video Production
Professional video content for marketing. Brand videos, product demos, social content, and ad creatives that convert.
Email Marketing
Email campaigns that engage and convert. Strategy, design, automation, and analytics for your email marketing program.
WhatsApp Marketing
Reach customers where they are. WhatsApp broadcast campaigns, catalog marketing, and conversational commerce strategies.
Conversion Rate Optimization
Turn more visitors into customers. A/B testing, UX audits, landing page optimization, and data-driven CRO strategies.
Branding & Creatives
Build a brand that stands out. Visual identity, brand strategy, creative design, and consistent brand experiences across channels.