How to Build a Digital Marketing Strategy from Scratch
With so much noise in the digital space, how do businesses ensure they’re heard? Every company, big or small, faces the challenge of cutting through the clutter to reach its target audience. The solution? A solid digital marketing strategy. But if you’re starting from scratch, where do you begin? Whether you’re new to digital marketing […]
How to Optimise Your Shopify Store for Better ROI
Imagine you have just launched your Shopify store with high thrill levels. The excitement of watching your dream come to life cannot be matched. You and your friends have spent thousands of hours choosing the products that you believe in and designing your online space with such care. It has not been easy work, but […]
Understanding the Role of Analytics in Digital Marketing
Let us assume that you are executing a digital marketing campaign. You have developed great content, selected the most suitable channels, and allocated a budget. How do you know if it is working? Digital marketing analytics can help. Data analytics underpins successful digital marketing strategies today. It provides data points and deep insights into customers, […]
