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Google Ads and Google Analytics 4 (GA4) are powerful tools that help businesses track and analyse their marketing campaigns. If you want to streamline your advertising efforts, importing custom conversions from Google Ads to GA4 is a great way to connect your data and make better decisions. This guide will walk you through the process in simple steps.
Whether you’re a beginner or an experienced marketer, this step-by-step guide will make it easy to understand how to import custom conversions. We’ll also discuss some tips to manage conversion actions in Google Ads efficiently.
Why Import Custom Conversions from Google Ads to GA4?
Importing custom conversions ensures that your data flows seamlessly between Google Ads and GA4. Here’s why this is essential:
- Improved Tracking: You get a unified view of user activity, making it easier to analyse campaign performance.
- Better Optimization: Optimize campaigns based on conversion actions tracked in GA4.
- Centralised Reporting: Eliminate the hassle of managing data across multiple platforms.
Steps to Import Custom Conversion from Google Ads to GA4
Now, let’s get started with the steps to import custom conversions.
Step 1: Set Up Custom Conversions in Google Ads
Before you import anything, make sure you have custom conversions set up in Google Ads. Follow these steps:
1. Log in to Google Ads account.
2. Go to Conversions and click on the Tools and Settings menu, then choose Conversions under the Measurement section.
3. Now, Create a New Conversion Action.
4. Select the type of conversion you want to track (e.g., website, app, phone calls).
5. Add details like the conversion name and value.
6. Save the conversion action.
This ensures the custom conversion is ready to be imported into GA4.
Step 2: Link Google Ads with GA4
To share data between Google Ads and GA4, you need to link the two accounts. Here’s how:
1. Log in to your GA4 property.
2. Click on the Admin tab in the navigation menu.
3. Under the Property column, find and click on Google Ads Links.
4. Click the Link button to start linking your accounts.
5. Select your Google Ads account from the list provided.
6. Follow the prompts to complete the linking setup.
Once linked, GA4 can receive data from Google Ads, including custom conversions.
Also read: How to Create Google Ads: A Step-by-Step Guide for Beginners
Step 3: Import Custom Conversion from Google Ads to GA4
Now that the accounts are linked, you can import custom conversions:
1. Open the Admin section in your GA4 property.
2. Under the Events section, click on Conversions.
3. Click on New Conversion Event.
4. Select the custom conversion actions you created in Google Ads.
5. Review the imported conversion actions to ensure everything is correct.
6. Save your settings.
Now, GA4 will start tracking these custom conversions.
Managing Conversion Actions in Google Ads
Properly managing conversion actions in Google Ads can improve your campaign performance. Here are some tips:
Step 1. Remove Conversion Action in Google Ads Editor
If you no longer need a conversion action, it’s best to remove it:
1. Open the Google Ads Editor.
2. Find the conversion action you want to remove.
3. Select it and click Remove.
This keeps your data clean and focused.
Step 2. Use Google Automated Conversion Actions
Google’s automated tools can help you track and optimise conversion actions:
1 Enable Enhanced Conversions to improve accuracy.
2. Use machine learning to predict and optimise high-value actions.
Common Issues and Troubleshooting
Sometimes, you might face challenges when importing custom conversions. Here’s how to resolve common problems:
Issue 1: Custom Conversion Not Showing in GA4
- Solution: Check if your Google Ads and GA4 accounts are linked properly. Re-link if necessary.
Issue 2: Duplicate Conversions
- Solution: Review your conversion settings in both platforms to ensure there’s no overlap.
Issue 3: Delayed Reporting
- Solution: Data sync between Google Ads and GA4 may take up to 24 hours. Wait and verify later.
Best Practices for Importing Conversions
- Plan Ahead: Define your conversion goals before creating custom actions.
- Keep it Simple: Use clear and specific names for conversions to avoid confusion.
- Regular Monitoring: Check your GA4 reports frequently to ensure conversions are tracked correctly.
- Optimise Based on Data: Use insights from GA4 to refine your Google Ads campaigns.
Why Choose Wonkrew for Digital Marketing?
At Wonkrew, the best digital marketing agency in Chennai, we specialise in helping businesses make the most of tools like Google Ads and GA4. Our team ensures seamless integration, tracking, and optimisation of your campaigns. Whether you’re looking to set up custom conversions or manage complex campaigns, we’re here to assist.
Need help? Contact Wonkrew today for expert guidance!
Conclusion
Importing custom conversions from Google Ads to GA4 is a straightforward process when done right. By linking your accounts, setting up custom conversions, and following the steps above, you can ensure accurate tracking and better campaign performance.
Start applying these tips today to make the most of your marketing data. And if you need expert assistance, reach out to Wonkrew, the best digital marketing agency in Chennai. Together, we can help your business achieve new heights.
Also Read:
How to Install Google Tag Through Tag Manager: A Step-by-Step Guide
How to Get Google Domain Authorization Code from Squarespace: A Complete Guide
Frequently Asked Questions (FAQs)
1. How do you add a conversion event in GA4?
To add a conversion event in GA4, go to the “Admin” section, select “Conversions,” click “New Conversion Event,” and select the desired event from the list.
2. How do I download conversion data from Google Ads?
To download conversion data, go to the “Tools & Settings” menu in Google Ads, click “Conversions,” select the conversion action, and choose the download option for detailed reports.
3. How to import GA4 audiences to Google Ads?
In GA4, go to “Audiences,” select the audience you want to import, click “Actions,” and choose “Import to Google Ads” to use the audience for your campaigns.
4. How do I import Conversions into Google Ads?
To import conversions into Google Ads, link your GA4 property to Google Ads, go to “Conversions” in Google Ads, click “Import,” and select your GA4 conversion events to track.
5. Where can I find my Google Ads conversion ID?
To find your Google Ads conversion ID, go to the “Tools & Settings” menu, click “Conversions,” select a conversion action, and the ID will be displayed under the “Tag setup” section.
