The Challenge
Stride Edutech's course portfolio is exceptionally deep. The institute covers certifications across three geographies (UK, USA, India) with multiple levels within each certification (for example, ACCA has Applied Knowledge, Applied Skills, and Strategic Professional levels; CA has Foundation, Intermediate, and Final). The original website, also built by Wonkrew, needed a refresh to meet current EdTech design standards where competitors like Unacademy, BYJU's, and international course providers have raised the bar for how educational content is presented online.
The redesign had to: organise 15+ course certifications across three countries into intuitive navigation, present multi-level course structures without overwhelming prospective students, communicate 25+ years of credibility and 10,000+ student track record, serve both domestic students and an international audience (Gulf, UK, USA), and meet the visual expectations set by modern EdTech platforms.
What We Did
Modern EdTech Design
The redesigned website uses a contemporary colour palette with dark backgrounds and vibrant accent colours, creating a visual language that feels current alongside modern EdTech platforms. The homepage hero features a student image with clear positioning: "Master ACCA, IFRS & Global Finance Courses - Online & Offline." The trust statistics are prominently displayed: 25+ years, 10,000+ students trained, student satisfaction percentage, and 4.95/5 Google rating.
Three-Geography Course Navigation
The navigation organises courses by country of certification:
UK: ACCA (3 levels with sub-pages), CIMA (4 levels with sub-pages), IFRS USA: CPA, CMA USA (2 parts), FRM (2 parts), CFA, CIA, EA, CISA India: CA (3 levels), CMA India (3 levels), CS (3 levels including CSEET)
This geography-based organisation helps students who typically start with "I want an international certification" or "I want an Indian certification" find the right program immediately. Within each certification, level-specific sub-pages provide detailed curriculum information.
Course Cards Section
The homepage features course cards for the six most popular programs (ACCA, CMA USA, CPA, CA, CMA India, CS) with brief descriptions and "Learn More" links. This gives visitors a quick overview of the breadth of offerings without requiring them to navigate the full menu.
Why Choose Stride Section
The value proposition is built around specific differentiators: Extensive Solved Question Papers, Realistic Mock Tests, and other learning support features. These speak directly to what students evaluating coaching institutes actually care about: exam preparation quality, not just course content.
About Section
The Results
The engagement delivered measurable improvements across key performance indicators, establishing a foundation for sustained growth.
Key Takeaway
This project demonstrates how targeted expertise and data-driven execution can deliver real business outcomes, not just vanity metrics.