The Challenge
Simta Astrix is a UPVC windows and doors manufacturer based in Chennai. The company manufactures and supplies high-quality UPVC products including casement doors, sliding windows, arch doors, bathroom windows, and ventilation systems for residential and commercial projects.
When Wonkrew took over the SEO engagement in late 2023, the website had minimal organic visibility. The site was ranking in the top 10 for only 7 keywords across all its product categories. For a manufacturer with a wide product range, this meant that the vast majority of potential customers searching for UPVC products online were never finding Simta Astrix.
What We Did
Comprehensive Keyword Strategy
We mapped the entire UPVC product category landscape and built a keyword strategy around three types of search intent:
Product-specific keywords targeted buyers searching for specific products: "upvc casement door," "upvc bathroom doors," "upvc bedroom doors," "arch upvc doors," and similar terms where the searcher has a clear product in mind and is looking for manufacturers or suppliers.
Comparison and research keywords targeted buyers in the evaluation stage: "price difference between pvc and upvc," "best upvc brands in bangalore," "german upvc windows brands," and related queries where the searcher is researching before making a purchase decision. Ranking for these keywords positions Simta Astrix as a credible voice in the category.
Local and near-me keywords captured high-intent buyers ready to purchase: "upvc windows near me," "upvc window dealers near me," and variations that Google serves to users looking for nearby suppliers.
On-Page SEO and Technical Optimization
Every product page on the website was restructured and optimized. This included rewriting meta titles and descriptions with target keywords, restructuring heading hierarchies to reflect product categories clearly, optimizing image alt text across all product images, improving internal linking between related product pages, and ensuring the site's technical foundation supported the content strategy.
Website health was a key focus area. We addressed technical SEO issues that were holding the site back, ensuring clean crawlability, proper indexation, and a strong technical foundation that Google could trust.
Content Strategy
The Results
Keyword Rankings
The most significant metric was the explosion in keyword visibility across Google:
Top 10 keywords grew from 7 to 85, a 1,107% increase. This means Simta Astrix went from being visible on page 1 for just 7 search terms to ranking on page 1 for 85 keywords across its product categories in 6 months.
Top 3 keywords grew from 8 to 15, an 87.5% increase. These are the positions that capture the majority of clicks on any search results page, and nearly doubling the count here directly translates to more qualified traffic.
SERP features increased from 12 to 39, a 225% increase. Each SERP feature represents a prominent placement in Google's search results, often appearing above the traditional organic listings. Securing 39 SERP features meant Simta Astrix was appearing in "People Also Ask" boxes and similar prominent positions for dozens of relevant queries.
Specific Keyword Achievements
Key Takeaway
Manufacturing SEO is about building comprehensive visibility across an entire product category, not just ranking for a few keywords. For Simta Astrix, a systematic approach targeting product keywords, comparison queries, and local search terms, combined with content that built genuine topical authority, delivered a 1,107% increase in page 1 rankings and 131% traffic growth in 6 months, establishing the brand as a visible player in one of India's most competitive building materials categories.
