The Challenge
Kassa Doors faced several interconnected SEO challenges when the engagement started:
1. Low Organic Visibility
The website was generating only 28,700 impressions over a 6-month period, with an average position of 11.5. The site was essentially invisible for non-branded search queries related to doors, home improvement, or building materials.
2. Over-Reliance on Branded Traffic
The top-performing keywords were all brand variations - "kassa doors," "kassa abs doors," "kasa doors." While branded search is valuable, it indicates zero discovery by new customers who don't already know the brand.
3. Thin Content
The site had minimal informational content - primarily product pages and a basic company overview. There was no blog strategy, no educational content about ABS doors, and no content targeting the broader home improvement and door selection audience in India.
4. Weak Technical Foundation
What We Did
Wonkrew designed and executed a comprehensive strategy combining technical expertise with data-driven execution, tailored specifically to Kassa ABS Doors's industry and target audience.
The Results
Quality content is the primary growth driver. 804 new keywords, 80K+ new impressions, and the entire "door colour" category captured through strategic content creation - both manually crafted and AI-assisted.
One breakthrough piece can transform a site. The manually written door colours article alone generates more traffic than the entire site did 6 months ago, proving the value of identifying high-demand content gaps and investing in quality writing.
Position improvements compound. Average position moving from 11.5 to 5.9 means the site is now consistently on page 1, where click-through rates are dramatically higher.
Key Takeaway
Quality content is the primary growth driver. 804 new keywords, 80K+ new impressions, and the entire "door colour" category captured through strategic content creation - both manually crafted and AI-assisted.
One breakthrough piece can transform a site. The manually written door colours article alone generates more traffic than the entire site did 6 months ago, proving the value of identifying high-demand content gaps and investing in quality writing.
Position improvements compound. Average position moving from 11.5 to 5.9 means the site is now consistently on page 1, where click-through rates are dramatically higher.
