Digital Advertising Specialist

Location: Wonkrew · Chennai, Tamil Nadu, India

Timing: full time

About the job

We are in search of a talented Digital Advertising Specialist to join the vibrant team at Wonkrew. The ideal candidate will possess a minimum of 1 year less than 3 years of experience in the field of advertising, with a focus on digital channels. If you have a passion for creating impactful advertising campaigns and are ready to contribute your skills to a dynamic company, we want to hear from you!

Responsibilities

Strategy Development: Design and implement performance marketing strategies to meet the company’s growth objectives.
Campaign Management: Plan, execute, and manage digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
Data Analysis: Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
Optimisation: Continuously optimise campaigns to improve key performance metrics, such as CPC, CPA, ROAS, and conversion rates.
Reporting: Prepare and present regular performance reports to stakeholders, providing actionable recommendations based on data analysis.
Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective marketing efforts.
Budget Management: Manage and allocate the marketing budget effectively to max. ROI.
A/B Testing: Conduct A/B tests to optimise ad creatives, landing pages, and other campaign elements.
Trend Monitoring: Stay updated on the latest industry trends, tools, and best practices to keep campaigns competitive.
Lead Management: Develop and implement strategies for effective lead generation, and nurturing to ensure high-quality leads are passed to the sales team.
Email Marketing: Design, implement, and optimise email marketing campaigns to engage and retain customers, including segmentation, automation, and personalisation.
Funnel Management: Manage and optimise the marketing funnel from top to bottom to ensure smooth progression of leads through the funnel stages, identifying and addressing bottlenecks.

Requirements

1-3 years of experience in digital advertising.
Proven experience in planning and executing successful digital advertising campaigns.
Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and display networks.
Creative mindset with the ability to develop compelling ad copy and visuals.
Analytical skills to assess campaign performance and provide actionable insights.
Excellent communication and collaboration skills to work effectively within a team.
Familiarity with advertising tools and platforms like Facebook Ads Manager, Google Ads, and analytics tools.
A portfolio showcasing previous advertising campaigns and demonstrating creativity, strategy, and results.

Ready to be part of us? Apply Now!

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