Google and Facebook Ads Policy Updates for Health Advertisements: What’s New and How to Adapt
The digital advertising landscape is constantly evolving, especially in sensitive industries like healthcare. Recent updates to Google’s advertising policies and Facebook’s ad guidelines have introduced stricter rules for health advertisements. These changes aim to improve transparency and protect users from misleading content while ensuring compliance with healthcare regulations. As a business owner or marketer, understanding […]
Effective Strategies for Performance Marketing
Imagine this: you run a business and decide to invest in digital marketing. A considerable share of your marketing budget has flowed into what initially appeared to be great campaigns. You worked with a graphic designer to design catchy ads, spent hours crafting engaging email newsletters and even optimised the landing pages to perfection. For […]
