Edutech Social Media Ads Case Study

Overview

A leading Educational Coaching Institute in Chennai with 20+ years’ experience was looking to generate new leads for a new Course they had added recently.

Objective

  • To generate leads for the new Course

  • To create awareness about the new course among the target audience

Status Quo

The client was not sure of the Target audience and was looking to target only Chennai students.

Solution

  • Wonkrew created a funnel strategy for the Client to create awareness about the program and also follow up and close the leads generated.
  • Created a free webinar for the target audience to experience the Online Class format.
  • Ran Social Media Ads for a free webinar on Facebook & Instagram.
    Prospects were identified and enrolments were done.
  • For remaining leads more offers and demo classes were created to engage and convert them.

Results

0 x
ROI Social Media Ads Spend

Rs.x Ad Spend + SATZ Ads Campaign = Rs.14.6x Returns in 3 months.

A lead Funnel was created for the course and Ads are executed continuously to generate leads throughout the year.

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