Edutech Google Ads Case Study
Overview
A Coaching Institute in Chennai, which had a good offline presence before the Covid lockdown wanted to generate leads for their newly started Online Classes program during the lockdown.
Objective
Generate leads for the newly started Online Classes program during the lockdown via Online Ads
Status Quo
The client did not have any students for the program and had not tried lead generation via Social Media Channels.
Solution
- Wonkrew created a funnel strategy for the Client to create awareness about the program and also follow up and close the leads generated.
- Created a free webinar for the target audience to experience the Online Class format.
- Ran Social Media Ads for a free webinar on Facebook & Instagram.
Prospects were identified and enrolments did. - For remaining leads more offers and demo classes were created to engage and convert them.
Results
0
x
ROI Google Ads Spend
Rs.x Ad Spend + WONKREW Ads Campaign = Rs.7.61x Returns in 2 months.
A new revenue channel was created for the Client during lockdown and the Client started running Ads regularly to generate new leads.
