Founder, Wonkrew
Satish Rajendran.
Builder. Marketer. Investor.
22+ years in technology and business. Former Cognizant, where he managed multi-million dollar enterprise programs with global teams of up to 200. Now builds AI products, runs ad campaigns, writes production code, and invests in companies. ISTP personality: hands-on, analytical, action-oriented.
What Satish Does Today
Most agency founders stop doing the work the moment the business grows. Satish is the opposite. He is in the trenches every day.
Writes Production Code
Web apps, APIs, mobile apps. Not prototype code. Production systems running in real businesses.
Architects AI Systems
AI products, automation workflows, content pipelines. From system design to deployment.
Runs Ad Campaigns
Google Ads, Meta Ads, YouTube. Hands-on campaign management delivering 23.58x ROAS.
Builds SEO Engines
167-page content strategies, keyword mapping, topical authority. 632% impression growth for clients.
Manages Ventures
Director at Chocomans (F&B) and Stride Edutech. Investor in multiple companies since 2011.
Advises & Mentors
Mentored early-stage startups like MacAppStudio, Modulus Housing, and Guvi before they raised funding.
Career Timeline
22 years. Four chapters.
Enterprise Technology at Cognizant
10 years at Cognizant Technology Solutions. Managed multi-million dollar enterprise programs with global teams of up to 200 members. Worked in the USA for several years. Deep expertise in insurance, healthcare, and financial services systems. Built the enterprise engineering DNA that now runs through every Wonkrew project.
Building Products for Startups
Moved from enterprise to startup ecosystem. Built approximately 15 products across e-commerce, EdTech, healthcare, F&B, and other domains. This period bridged enterprise discipline with startup speed. Learned that structure without speed is a luxury startups cannot afford, and speed without structure is a disaster waiting to happen.
Investor & Director
Started investing in businesses while still at Cognizant. Holds director positions in F&B (Chocomans) and EdTech (Stride Edutech). Advised and mentored early-stage startups including MacAppStudio, Modulus Housing, and Guvi in their early stages. These companies have since raised several crores in funding.
Founding & Growing Wonkrew
Founded Wonkrew in 2018 as a consulting firm for startups and SMEs. Built the marketing division in 2019 out of frustration with agencies that only talked about followers and likes. Grew through COVID via referrals. Expanded to 200+ businesses across 15+ countries. Repositioned as an AI growth agency in 2025, adopting AI at every layer for internal operations and client work.
Products Personally Architected & Built
Not just strategy.
Working software.
Aviation
Aviawiz
LOT-based assessment platform for Ground School Aviation Academies. 5 assessment types, proctoring, single-device enforcement, analytics dashboards. Deployed at a premier Middle East-based government aviation academy.
Legal (Client Product)
SmartCNICA
Arbitration Workflow Management ERP built for CNICA. 11 modules covering the full arbitration lifecycle: case management, venue booking, document management, hearing scheduling, role-based access, and compliance reporting.
Own Product Suite
Oruplace
Suite of tools built by Wonkrew: Website Audit tool (50+ checks, AI-powered insights, PDF reports), Analytics platform (WooCommerce RFM segmentation), and Local SEO management. Used internally and as lead generation tools.
EdTech
Stride V3
AI-native EdTech platform. Third complete rebuild. 3-agent AI content factory, student management, payment processing, and multi-channel marketing integration. 662% enrollment growth.
F&B
Chocomans ERP
Custom e-commerce platform and multi-outlet operations ERP for the F&B business. 63,000+ lines of code. FSSAI compliance, inventory management, order processing, delivery tracking.
Platform Product
Wonchance
Casting platform with web and mobile applications. Built from the ground up with AI matching capabilities. Connects talent with opportunities across the entertainment and events industry.
Verified Business Impact
Numbers that moved
businesses forward.
Every metric below is from a real campaign managed by Satish and the Wonkrew team. Verified from actual platform data, not estimates.
Impression Growth
Kassa Doors SEO
ROAS
Stride Edutech
Leads Generated
Kassa Doors Ads
ROAS
Agam Concert
Kassa ABS Doors
From a basic corporate brochure to a national search presence. 167-page content engine, Meta Ads generating 4,500+ leads at Rs.70.62 CPL, organic impressions up 632%. All from a fixed monthly retainer with zero PR spend.
Stride Edutech
Platform rebuild (V3) with AI content pipeline plus multi-channel marketing. 662% enrollment growth with 23.58x ROAS. Technology and marketing working as one unified system, not two separate agencies.
Cake Square
Domain migration during off-season for a 30+ outlet bakery chain. Recovered 97% of top-3 keyword positions within 3 months. Simultaneously transformed social media: 169% link click growth, 99.9% discovery from non-followers.
Agam Concert Singapore
International ticket sales campaign for GFA International. $787 total ad spend, 339 tickets sold in 25 days. 1.13 million reach at $0.01 CPC. Managed entirely from Chennai for a Singapore event.
Simta Astrix
Full digital transformation for an engineering company. TVC production in 8 languages, corporate factory tour film, social media lead generation, and brand identity. Multi-channel, multi-format.
Football Plus
Built the entire digital presence from zero: website, SEO, social media, content creation, video production, and paid campaigns. From a local academy with no online visibility to page 1 rankings and consistent trial registrations.
Domain Expertise
11+ industries. Real depth.
Not surface-level exposure. Deep, hands-on experience building products, running campaigns, and solving growth problems in each of these industries.
Insurance
10+ years, USA market
E-Commerce
Cake Square, Chocomans, Velonae
EdTech
Stride (own venture), 662%
F&B
Chocomans (own venture)
Manufacturing
Kassa, Simta, EarthFokus
Healthcare
Kinesis, Cansaa, Beacon
Legal
SmartCNICA ERP, CNICA
Aviation
Aviawiz, Govt Academy
Hospitality
Sparsa Resorts, Flourish
Sports
Football Plus Academy
FMCG
Araah, Sun Wira, Yeka
Technology
EarthFokus, Renovar, HyReSure
Businesses that don't grow will die eventually. For that, businesses need to always keep looking forward and keep investing in the future.
This drives everything. Whether it is adopting AI before it is mainstream, building products instead of just consulting, or investing in businesses with potential. Growth is not optional.
Work with Satish.
Whether you need an AI product built, a business automated, or a growth strategy executed. Satish and the Wonkrew team are ready.